Details: Stop writing to fit in. Start writing to stand out. "Writing Without Bullshit" by @jbernoff http://wobs.co/WWBSbuy
If you write anything, you need this book, the first writing book for the way people read now — on a screen.
Business readers spend 46 hours per week reading and writing. We never learned to write for a world this noisy. Writing without bullshit means creating pointed, front-loaded, meaningful prose free of jargon and apologies.
Stop writing to fit in. Start writing to stand out.
Just published by HarperBusiness