Business Networking: Marketing Metrics That Move the Needle and Deliver ROI

Join us for an evening designed to help tech companies uncover how to measure and maximize the real ROI of their marketing efforts.

Enjoy complimentary dinner, drinks, and quality networking with tech founders, marketing leaders, and growth-minded professionals.

We’ll kick off with a keynote from multimillion-dollar business founder and Connex CEO Joe Anderson, who will share how strategic marketing and data-driven decision-making helped scale his company and increase customer retention.

Then, hear from a powerhouse panel of experts as they dig into how to track true marketing performance and make smarter investment decisions.

Discussion topics will include:

Leveraging Google Analytics to measure conversions and customer behavior
Building ecommerce dashboards that surface actionable insights
Creating company scorecards to align sales and marketing goals
Identifying the KPIs that actually move the needle
Using AI and automation to optimize campaigns and drive growth
Meet the panelists:

Pradeep Aradhya, CEO of Novus Laurus and digital transformation leader for Fortune 500 firms
Bryon Beilman, CEO of iuvo Technologies, known for scaling IT operations with a culture-first approach
Kirsten Furman, Managing Partner at JustJump Marketing, specializing in purpose-driven brand strategy
Bill Hamor, Digital Marketing Strategist & CRM Expert focused on AI-powered revenue growth
Katie Manty, SVP Omnicom Health, data-driven marketing executive with passion for amazing outcomes with AI
The panel will be followed by an open Q&A where you can get direct insights tailored to your business.

Close out the night with more networking, raffle giveaways, and actionable takeaways to help drive real results.