Unleash Possible: A Marketing Playbook that Drives Sales
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that marketing has changed and buyers are in control.
The problem is--most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.
Unleash Possible changes that--it's a how-to manual for B2B marketers to:
*become a trusted partner for sales teams to turn to for guidance.
*change the way marketing is done to better serve buyers.
*drive more revenue, growth and profitability.