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Our service answers the never-ending “What’s for dinner?” question once and for all, in a fully personalized way, and connects customers directly to the best local food sources. Based on an extensive set of cooking habits, dietary restrictions and preferences defined by each user, our proprietary selection algorithm uses our in-house recipe database to create a personalized weekly recipe collection. The ingredients can automatically be added to an aggregated shopping list, and cooking is supported by step-by-step instructions in an optimized “cook mode”. We have started partnering with local food producers and retailers to connect our shopping lists directly with their fresh food supply.