Women aged 30-55 have a hard time shopping online. 80% of new online stores focus on contemporary brands yet 65% of apparel sales are from women 35+. For these forgotten women, we are creating a virtual dressmaking shop that helps them find unique, appropriate clothing. Women browse and customize over 3,0000 garment options and request a Fit Kit pre-purchase that reduces returns and increases conversion up to 50%. A Build-A-Bear for clothes!