BlueLight

This at-home technology cleans teeth & gums with blue light by targeting dental plaque microorganisms, killing bad bacteria and stimulating the innate immune system. The product will look like a mouth-guard, or a lollipop, and consumers will be able to use it anywhere, anytime; for 1 minute. The benefit will be healthier mouth, and fresh breath. We can enter the market relatively quickly, depending on channel strategy. We have a flexible cost platform, allowing us to offer a range starting from a $60 retail product; up to a $200 custom product for children with braces.