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BGN is the 1st Culturally Customized web-based application that helps millennial Women of Color break the cycle of dieting, lose weight and connect with other dieters. BGN’s AI platform tailors messaging, nutrition plans, & online group approach to transform clients’ health. BGN’s mission is to inspire millennial Women of Color to make eating healthy and living a Healthy Lifestyle the “easy” choice and to create an experience that’s social, enjoyable and integrated into daily life.