Skip to main content

Ross Frederiksen

Ross Frederiksen
Roche Bros. Supermarkets

What grocery buyers are looking for

I began my food industry career over 30 years ago in retail operations and found this experience to be quite valuable in the sales arena. Joining Roche Bros in 2011, I am honored to lead and support our team in Grocery, Dairy, Frozen & GM/HBC Sales & Merchandising. Our team is accountable to manage the organization's product mix, pricing, placement, and promotion through rigorous customer centric category management principles. Our culture is focused on integrity, alignment, teamwork, discipline & accountability and passion.