Expert on software industry trends and business metrics
Merrill R. (Rick) Chapman is the author of the recently released "SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business" and the managing editor of Softletter. Softletter is also the host of SaaS University, which returns to Boston, Oct. 24 - 26. More information at http://www.saasuniversity.com. Rick is also the author of The Product Marketing Handbook for Software and In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters. Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate (dBase) and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. In his career Rick has worked as a programmer, sales engineer, salesman, product manager, and VP of marketing and sales. His latest book is the fifth edition of The Product Marketing Handbook for Software, due for release later this year.