Christina Lepore

Insights from Boston.com launched in early October. It's a product designed for businesses that blog. With the combined power of the Boston.com audience and the quality content businesses are creating, businesses can generate leads, increase sales, generate exposure and retain customers. Insights allows for targeted marketing across Boston.com, the Boston.com mobile site and The Boston Globe. I manage the day-to-day operations of the product and marketing initiatives as well as assist with sales efforts. I also consult with clients on best practices, so they can get the most out of their Insights partnership.