Strategy for turning ideas into sustainable companies
Judith Hurwitz has been a strategy consultant and industry analyst for more than 20 years. She has worked with emerging companies to help them take ideas into solutions that focus on solving real customer problems. Many of the companies she has advised have become market leaders or have been purchased by larger vendors. Her new book, Smart or Lucky? How Technology Leaders Turn Chance into Success" discusses many of the situations where clients and other technology vendors have either succeeded or failed. There are many important lessons to be learned from these types of experiences.