Janice Rudenauer

Janice is Practice Leader, Data & Analytics at Envestnet |Yodlee, bringing her analytically-driven business strategy and marketing expertise to fintech. Leveraging relationship management and adtech expertise to drive financial innovation, she focuses on optimizing responsible usage of aggregated consumer data assets to benefit financial institutions and their customers Witness to rampant creative destruction due to the digital revolution and resulting data proliferation, Janice developed a passion for all things digital and analytic to create value, revenue; wealth for clients and consumers alike. She has held leadership/strategy positions at both Epsilon and Acxiom, headed up Relationship Marketing at Charles Schwab, and also had a lot of fun in advertising at both Digitas and McCann Erickson. Janice’s reputation for results with financial clients including Citi, Fidelity, GMC Finance, as well as with other industry leaders including Purina, Disney, and Astra Zeneca, has enabled her to stay ahead of this ever changing landscape. In her spare time, she likes to analyze data and find powerful nuggets of truth no one else can find….nah, she spends time with friends and family, playing tennis, skiing and rooting for New England sports teams.