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Janet Morgenstern Passani

Janet Morgenstern Passani
Jute Marketing

Strategic Consumer Marketing

Janet Morgenstern Passani, MBA, has 20 years of marketing management experience specializing in consumer food and lifestyle brands. She has worked with major U.S. and international brands including Smartfoods (now part of PepsiCo), Stride Rite, and Nelsons Bach (based in UK), and was part of the management team for a national natural foods company. Janet is a strategic marketer with a creative twist and expertise in brand development, marketing communications, and consumer outreach.
As founder of Jute Marketing (, Janet launches and grows brands and initiatives committed to healthy, natural living. With two decades of natural products industry experience, she knows the eco-living marketplace - the trends, key players, and challenges. Janet Morgenstern Passani is also founder of BostonEco (, a networking community and event series focused on furthering local, sustainable, and environmental ideas in Boston and beyond.