Innovation Nights is expanding! We're looking for local organizations and individuals to run Innovation Nights in their community! We think every community needs Innovation Nights. How about yours?
Innovation Nights are simple grassroots affairs that help local entrepreneurs and innovators get more visibility for their product launches. Innovation Nights is a network designed to support the Innovation community – in any industry. Every month 10 companies launch new products at a local event and the social media community comes out to support their local entrepreneurs. In a single night, a local Innovation Night can generate hundreds of tweets, blog posts, online video and pictures, LinkedIn status posts and Facebook Likes. The events support SEO strategies with the creation of dozens of mentions, links and website traffic.
Started just outside of Boston as Mass Innovation Nights (“MIN” -- supporting Massachusetts companies), has launched more than 650 new products.
- These products have raised more than $800 million dollars in funding.
- Of the first 500 products launched, 394 are still in business.
- MIN companies have created more than 1200 new jobs.
- Of the first 500 products launched, 91 of the parent companies have launched additional new products.
Innovation Nights is designed to provide low/no cost opportunities for companies in all industries to interact with the social media community and each other. Hosted by local teams, the model is a “friction-less” one, making it as easy as possible for the companies. There is no cost/little to exhibit and the companies generate visibility for the event collectively, benefiting everyone.
The events are also great networking opportunities for the attendees who “contribute’ their networks. Attendees are usually members of the local social media community – the Twitterati, the social media marketing mavens, but also service providers, investors, engineers & designers, students, media, and job seekers. Together the crowd helps pump up the volume. The goal is to make some noise on behalf of the local companies – “if you see something ‘cool’, blog about it, tweet about or just tell someone.”
Meanwhile, each local event needs a host or coordinator. This role is perfect for local agencies – public relations, advertising, social media marketing, event coordinators or party planners but also VCs, angel investors, local economic development offices, etc. Perhaps you are involved with a local museum, community center or other venue that would like to raise its visibility. The role is a magnet for Innovation Economy movers and shakers.
Contact us if you are interested in learning more.