- Consumer Marketing
- Business Strategy
- Food production, distribution, and retail
- Advertising and promotion
Dena Zigun is a veteran marketer, with 12 years of leadership roles in consumer marketing and business strategy, particularly in the natural foods and retail sectors. Dena is currently the Director of Marketing for Roche Bros., a family owned chain of premium supermarkets in Eastern Massachusetts. At Roche Bros. she is currently focused on developing a new smaller-format urban brand for the retailer, promoting a fast-growing Home Delivery service, and bringing the brand communication portfolio into the 21st century, while keeping the presses rolling on retail staples like weekly newspaper circulars, radio, and television.
Prior employers include Elevation Brands, Ian’s Natural Foods, Glutino Food Group, Stonyfield Farm, and Eastern Mountain Sports. Before moving to Cambridge in 2003, Dena worked as a management consultant for Diamond Technology Partners (now a division of PWC), where her clients included McDonalds, and Allstate Insurance.
Dena earned a Masters in Business Administration from Harvard Business School and a Bachelors of Science in Communication from Cornell University. She currently resides in Cambridge where she enjoys cooking local food and sampling the area's fantastic restaurants - offset by biking, walking, and kayaking along the Charles River.