PR, Marketing & Social Media Marketing
Bobbie Carlton, founder of Carlton PR & Marketing and Innovation Nights, is an award-winning marketing, PR and social media professional. She speaks regularly on social media, innovation communities and product launches, and consults with small businesses and individuals on social networking and social media marketing. She also works with companies who are looking to access the Boston region entrepreneurial and innovation community. Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation (PTC) and Cognos (now IBM). In 2006 she switched gears, joining the Beacon Street Girls, a social network and book series for preteen girls where she headed up the marketing and got a taste of the startup life. In 2010 she was named one of the “Ten Bostonians who have done the most for the startup community”, and in 2011 she was a recipient of a Mass High Tech All-star award. She has mentored a number of MassChallenge finalists, and was chosen to be an advisory board member of Startup MA, then part of Startup America.