Building Value Propositions
Managing Partner of Shark Finesse
What is your value proposition?
This is the single most important question. If you can't explain--in three jargon-free sentences or less--why customers need your product, you do not have a value proposition. Without a need, there is no incentive for customers to pay. And without sales, you have no business. Period.
My accomplishments include: Setting record sales, quota busting, compensation model breaking and award winning sales and marketing performance
I have built a very simple to use checklist that prompts the development of a value proposition. The check list gives the generic benefit and allows for customization if the value proposition by putting the benefit in context, contrasting the benefit to the marketplace and finally offering corroboration.