The Art and Science of Startup Marketing

Next two ENET events will explore two areas that are critical to the viability, investability, and sustainability of a startup – Marketing and Sales. For this event, we will learn about the Art and Science of Startup Marketing from an expert panel (each happens to be founders of their own businesses) who will discuss different aspects of marketing for startups that require both artistic skills and scientific skills.

This panel will kick off with a serial entrepreneur who went from projects to profits, both literally and figuratively, by inventing and scaling a product with the Made in the USA mark, building a manufacturing site in Massachusetts that employs local residents, and who was slated to pitch on the television show, \”Shark Tank\”, while employing many artistic skills throughout his life as an entrepreneur and as a business owner. Next, an award-winning business owner will share how to weave your startup story into branding that is compelling to help founders raise capital, close investment deals, and win over investors to fund their startups. For the science of marketing, our next expert panelist will share how he founded and is scaling his own business by using one of the latest technologies, Twitter, for both small and large companies on a global scale. And finally, for those bean counters, the last panelist will share how using Google Analytics brings the science of data into how to assess the allocation of resources and budget for current and future operations in order to scale your startup.

Please join ENET for this expert panel on marketing as these founders and entrepreneurs share their knowledge about traditional marketing and cutting-edge technologies that will help you bring art and science into your startup marketing!