Event date: 11-17-2022
Event Time: 6:00 PM
Venue:Worcester Polytechnic Institute 100 Institute Road Salisbury Labs, Room 407 Worcester, MA 01609
Has your organic traffic plateaued? Typically, marketers implementing SEO “best practices” struggle to maintain strong organic traffic growth. Discover what search marketing leaders at top brands, including Kraft, HP and IBM, have learned about generating massive organic traffic. During interviews they all told the same story—building on previous SEO success is often much harder than achieving your first organic clicks. Scaling organic traffic requires a different set of SEO strategies and allocation of resources that go well beyond best practices. Join 20-year SEO expert Dale Bertrand for a step-by-step framework for scaling organic traffic, based on a dozen face-to-face interviews with experienced SEO practitioners who have generated organic traffic at the global scale.
Takeaways
How leading brands invest marketing resources in SEO
SEO scaling strategies proven to work
How brands with modest resources can leverage SEO scaling strategies
Parking Details
All attendees will need to bring a copy of the WPI parking place card with them and place it on the dashboard of their vehicle if parked on campus. Place cards will be emailed to the registered attendees.
Street parking does not require a place card.
Location Details
Worcester Polytechnic Institute 100 Institute Road, Worcester, MA Salisbury Labs, Room 407
