Reach Your Prospects Before They’re Ready to Buy

Most of your prospects determine who they’ll buy from before they even contact you. Buyers go to the web and search or seek recommendations from word-of-mouth. Sellers of products or services should become publishers of content appropriate for their audiences and distribute it widely.

A panel of marketing communication professionals will help you understand what to share and where so that prospects, prospective employees, and/or investors find you. Among the topics to be discussed are social media platforms, search engine optimization and marketing, PR, and how AI can be applied to email marketing. You will learn when to make or outsource (copywriting, multimedia, podcasts, etc.) based on your existing material, your capabilities, and budget.