Navigating Retail Success for Functional Beverage Brands

Functional beverages are non-alcoholic drinks that contain non-traditional, “problem-solving” ingredients that improve mood and energy, and sustain health and immunity. Driven by an increased awareness of health and wellness among young consumers, the global functional beverage market is expected to reach $173.23 billion in 2025 at a CAGR of 7% (Research & Markets), presenting a plethora of opportunities for product innovation.

Although big brands are jumping in with mass non-alcoholic, hyper-functional offerings, most of the innovation is coming from startups and small-batch companies that put a greater focus on flavors, and employ ‘craft’ packaging techniques to elevate the ready-to-drink experience.

What is the ideal path to market for functional beverages? What are some of the strategies that founders can implement to successfully launch in retail? How to tap into a broader audience to ensure continued growth?

In this session, founders of prominent functional beverages share key insights on their sales strategy, revealing some of their creative wins and helping you identify a successful path to market and growth trajectory.

Speakers:
– Alana Andrews, Founder & CEO at The SWEY Corporation
– Allison Ellsworth, Co-Founder & Chief Brand Officer at poppi
– Benjamin Witte, Founder & CEO at Recess
– Lauren Abda, Founder at Branchfood & Co-Founder at Branch Venture Group