Name, Image, and Likeness Rights in the Age of Artificial Intelligence

Music industry insiders share firsthand insights on shaping new NIL policy from the ground up and its impact on artists and rights.

Artificial intelligence and digital media have reshaped how personal identity can be captured, manipulated, and monetized. Name, image, and likeness (NIL) rights are transforming alongside technology to provide greater protections to athletes, entertainers, and content creators. This panel features a discussion with two individuals in the music industry who have been intimately involved in shaping new NIL policy from the ground up: Jessica Richard, Senior Vice President, Federal Public Policy at the Recording Industry Association of America (RIAA) and Mark Baker, Senior Vice President, Public Policy and Government Affairs at Warner Music Group. We will examine the origins of NIL rights, the current NIL statutory landscape, and the push for federal legislation addressing NIL in connection with AI-generated deepfakes.