Market Sizing, Forecasting and Market Research for Innovative Products

There are many reasons startups fail. Among the frequently cited reasons is the failure to research customer needs and conduct a competitive analysis to learn about the strengths and weaknesses of rival products. To avoid this, you need to conduct market research.

Market research helps you test your ideas. You can use it to find out if there is sufficient demand for your product and what your core product features should be like. You can also use it to gather information to make decisions on pricing, marketing strategies, product messaging, and more.

Conducting market research also helps you in fundraising. Investors need to know that there’s a viable market for you to enter, meet demand and make money before they will decide to invest in your startup. The findings in market research will give them the evidence that they need to make that decision.

Our panelists will discuss

Market research to validate a new idea before start building or implementing
Commercial analysis in life sciences companies, forecasting and options for outsourcing
Market research methods and tools
Tips, stories and lessons learned from product launch experiences in tech and life sciences industries
A Q & A session will follow the panel presentations.

A chief product officer, a life sciences company CEO, and a CMO/startup advisor will speak on the subject. You may attend in-person or online. In-person networking starts at 6pm.