Event date: 04-27-2023
Event Time: 4:00 PM
Venue:Zoom
As an innovative consumer product brand, you are constantly pushing the boundaries of what\’s possible. But even the most innovative products will struggle to succeed without the right product-retail fit. This includes understanding the latest trends and innovations in retail, identifying the right retail partners to work with, and optimizing your product\’s packaging and positioning for maximum impact.
We will cover a range of topics, including:
– Understanding the evolving retail landscape and how to leverage the latest trends to optimize your product-retail fit and reach new customers
– Identifying the right retail channels and partnerships, taking into account the retail mix and shopper demographics
– Optimizing packaging and positioning to resonate with your target audience and gain maximum visibility on shelves
– Leveraging technology, from data analytics to AI-powered merchandising and shopper engagement, for maximum ROI
Join us to equip yourself with the knowledge and strategies that you need to successfully navigate the retail landscape and maximize your chances of success.
Speakers:
– Stephanie Borselli, Mentor-in-Residence, Branchfood
– Georgios Tzafis, VP Emerging and Mid Cap CPG, Trax Retail
– Anouck Gotlib, CEO, Belgian Boys
– Kyle Maggard, Founder and CEO, Over Easy
The session is free to attend and will be hosted on Zoom. Registration is required to get the link to join and recording.
