Event date: 06-30-2021

Event Time: 5:30 PM


URL: https://www.eventbrite.com/e/creating-a-landing-page-brandeis-innovation-speaker-series-tickets-153012266809

A step by step guide to creating your own landing page. The dos and don’ts, tips and tricks and general outline of what a great landing page should look like

In this day and age, creating a successful landing page is something everybody should know how to do. This step-by-step guide will provide you with :

The tactical basics :

Where should I host my domain? – AWS vs Godaddy
What platform should I use to create my website? – Wix vs Squarespace vs WordPress
What are plugins and what are they used for?
How do I make sure my website is indexed by Google?
The strategy basics:

What information should I include in my landing page?
What are calls to action (CTAs)?
What is “above the fold”?
How do I know my landing page is working?