Event date: 10-29-2025
Event Time: 11:30 AM
Venue:Zoom
What does “premium” mean in 2025? For a growing number of consumers, chocolate isn’t just a treat; it’s a reflection of their values, identities, and desire for experience. This session unpacks how demographic shifts, global palates, and lifestyle-driven preferences are reshaping chocolate’s positioning in the marketplace.
From bean-to-bar craftsmanship and storytelling to health-forward indulgence and sustainable luxury, today’s chocolate brands must do more than taste good; they must stand for something. Join us as we explore how consumer values are driving growth in the premium segment and what it takes to build loyalty in a crowded market.
Key Topics Include:
Flavor exploration and cultural crossover products
Wellness, plant-based, and low-sugar trends
Brand storytelling, digital engagement, and personalization
Premium pricing strategies and retail channel dynamics
Who Should Attend: Brand strategists, marketing teams, product developers, retail buyers, consumer researchers, and premium/luxury food entrepreneurs.