Event date: 06-23-2021
Event Time: 5:30 PM
Companies often struggle with finding the right message to engage their target audiences, making it difficult to gain traction. There is the inside-out, navel-gazing view of what the company wants to be, but with no relevance to its audience.The jargon-infused messages that go right over the heads of potential customers. The multi-point messages that barrage their audience with a multitude of messages but fail to grab their attention with the right one. Last but not least,the cure for no known disease, the incredibly different message addressing a problem that isn’t as important to your audience as it is to you.
No matter how great the product, how dynamic the creative, how efficient the channel planning or how effective the measurement and optimization, if you have the wrong value proposition your efforts will fail to meet expectations. They will be trudging in quicksand.
This workshop helps companies develop sharp, audience-centric positioning/messaging strategies that will connect and convert audience, inspire great creative and get the most of out of your channels and spend. Beyond marketing, it will also provide improved company focus – impacting things like product/feature set prioritization and speed of decision making. This is big, BIG impact.
•What is a brand?
•Why it matters?
•6 mistakes to avoid
•6 step process to position your brand-Inventory of current messages
-Find the blue sky in your market
-Select the optimum point
-Crafting positionings that connect
-How to validate your work
-Build a messaging architecture that convert