Cinch

Meet Cinch: an entirely new approach to your everyday financial life.

We are creating a bundled, highly intelligent software platform to function as your fiduciary, like an always-on, ever-loyal CFO. Cinch is comprehensive and holistic — just like your life. No silos. Cinch is completely unbiased, so you can rest assured that we don’t get paid by any companies to make recommendations, and we only act in the best interest of you, our user. We look at the big picture — consumption, insurance, credit, reserve and goal-based savings, secured and unsecured debt — even quasi-financial products like cell phone plans — and comprehensively and continuously optimize it to truly improve your financial wellbeing.