About This Workshop
New customer acquisition is one of the important challenges for a digital business. Enter Google Adwords.
Google AdWords is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. It can be an excellent tool once you understand how to run a cost effective campaign with a strong ROI.
This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.
This bootcamp will help you understand AdWords and how to use it as a positive tool for growth for your business.
- Learn how to build successful AdWords campaigns that work for user acquisition, e-commerce, and lead generation.
- Find out how to run successful AdWords A/B testing strategies and avoid nasty pitfalls.
- Discover how to optimize spending and avoid throwing your money down the AdWords wishing well.
- Find out the most important strategies to maximize conversions and ROI for your AdWords campaigns.