All companies need to generate leads and new business, but as Dyn evolved as a company its product mix shifted from prosumer web tools to enterprise internet infrastructure. It’s target personas totally changed! Yet in the transition the company needed to maintain its healthy B2C business while acquiring B2B prospects to its enterprise DNS and email delivery products.
At this breakfast you’ll learn:
• How brand and persona development aligned content & navigation;
• The use of website information architecture testing to get the user experience right; and
• Key metrics and results from the project.
July’s breakfast will be lead by Trip Kucera, Oracle Dyn’s Head of Marketing Communications. Trip is a data-driven marketer with a creative heart. Previously he led the Modern Marketing Center of Excellence at Oracle, and the Aberdeen Group marketing research practice.
As always, this will be a lively discussion so come prepared to contribute!
Registration includes a full breakfast in the Newton Marriott’s Riverbend Restaurant. Mmm, bacon.
Sign up now!